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Google & Yahoo Email Security Changes: Protect Your Business

As a business in South Africa, you know the importance of a clean and efficient inbox. To further protect your clients and your online security, Google and Yahoo are rolling out enhanced email authentication standards. These changes aim to reduce phishing scams and ensure your emails reach their intended recipients.

What's the story?

These new guidelines are all about making sure emails you receive are legit and not some phisher trying to steal your identity. The main focus is on authentication, which checks the sender's ID to verify they're who they say they are.

Here's the technical bit:

  • DMARC (Domain-based Message Authentication, Reporting & Conformance): This fancy term stops email spoofing, where a scammer pretends to be from, say, your bank. DMARC tells everyone who's authorised to send emails on your behalf.
  • SPF (Sender Policy Framework): This is like a whitelist for your domain, saying which servers are allowed to send emails from your address.
  • DKIM (DomainKeys Identified Mail): This adds a digital signature to your email, like a wax seal, proving it hasn't been tampered with.

Why should I care?

These changes are important if you're a business owner who sends out emails (like newsletters or promotions). By 1 February 2024, Google and Yahoo started cracking down on unauthenticated emails. Here's what could happen if you don't follow the rules:

  • Bounced emails: Your emails might get kicked back before they even reach your customers' inboxes.
  • Spam filters: Your emails could end up in the dreaded spam folder, unseen by the intended recipient.

Don't fret, though! We've got your back.

  • Talk to our hosting support team. They can help you implement DMARC, SPF, and DKIM for your domain. Click here to contact us.
  • Clean up your mailing list. Ensure you're only sending emails to people who signed up to receive them.
  • Unsubscribe options are key. Include an easy way for people to unsubscribe from your mailing list in every email you send.

By following these simple steps, you can ensure your emails land safely in your customers' inboxes and avoid any trouble with Google and Yahoo.

Author

DesignThat Cloud